Although it true, magic does happen in the edit. We are also big believers in getting it right on the production side of things. Understanding that many things need to get fixed in post. Fortunate to have over 20 years of working the magic. Have been trusted to deliver for UFC, 1800Flowers.com, JPMorgan Chase, Brother, Sara Lee, Van Wagner, Sterling Optical and countless more.
Film editing is often referred to as the "invisible art" because when it is well-practiced, the viewer can become so engaged that he or she is not aware of the editor's work. An editor must creatively work with the layers of images, story, dialogue, music, pacing, as well as performances to effectively "re-imagine" and even rewrite the film to craft a cohesive whole.
Editors usually play a dynamic role in the making of a film.